The Titans will be the first franchise side in South African cricket to utilise an away kit this season. The colourful kit, which swaps out their traditional blue outfit for a lilac one, will be used for away games and any semi-finals or finals matches that the Titans will play in the 2014-15 season.
Titans CEO Jacques Faul said the idea had been floated before, and was finally implemented when Titans sponsor The Unlimited saw it as an opportunity to tie in with their charity initiative, The Unlimited Child. ‘When they brought us the idea of building awareness for The Unlimited Child, an early childhood development initiative, we jumped at the opportunity. The away kit confirms that the Titans are not only one of the powerhouses on the South African domestic cricket scene, but one of the trendsetters too,’ Faul said.
Rob Walters, The Titans coach, welcomed the change, and said it will allow supporters to identify with the side even more. ‘The away kit will be instantly recognisable for Tshwane, the Jacaranda City, and we believe this will further connect our fans and the team.’
Steph Bester, CEO of The Unlimited and Chairman of The Unlimited Child explains: ‘When we partnered with the Titans, we promised exciting changes for the team and world of domestic cricket. The new away kit is a great example of how well our teams are working together. It extends our sponsorship of the team and combines it with our passion for making a difference to our country through early childhood development.’
The Unlimited Child program tackles lack of early childhood development throughout South Africa. The work being done by the organisation is based on studies that have proven that unless children under the age of six years are exposed to the correct inputs such as learning colours and shapes through educational toys, they will never achieve their full potential in life. It is estimated that there are currently more than 6 million children in South Africa, who have little or no exposure to early childhood development.
The Unlimited is tackling this problem by supplying toys specifically designed to develop cognitive and fine motor skills in preschool children, while simultaneously also training caregivers to ensure they know how to maximise the use of the toys.
‘We’re excited that the Titans have embraced the work of The Unlimited Child, and have joined us in driving awareness for the great work being done by the organisation,’ Bester said. ‘This exposure will help us expand our footprint in the rest of the country, helping us realise our aim of reaching 20 000 crèches nationally by 2020.’