The SA20 league has announced a major, multi-year title sponsorship with global betting brand Betway.
The aim of the strategic multi-year partnership is to amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural season.
The SA20 joins Betway’s cricket sponsorship portfolio which includes agreements with Cricket South Africa and Cricket West Indies.
The Betway SA20 aims to be the biggest cricket league in the world outside of India and inspire a new generation of players and fans.
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners,” said SA20 league commissioner Graeme Smith
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”