• SABC to broadcast T20 League

    Cricket South Africa (CSA) and the South African Broadcasting Corporation (SABC) confirmed a joint exclusive partnership for the new 2018 T20 league on Tuesday.

    The partnership has afforded the SABC exclusive official broadcast rights for the sub-Saharan region Рand is covered by a memorandum of understanding for the next three years.

    ‘This is a landmark moment for cricket in South Africa,’ commented CSA chief executive Thabang Moroe.

    ‘For the first time, South Africa’s premier public broadcaster will have exclusive rights to a major cricket event and this is very much in line with CSA’s vision of making cricket a truly national sport of excellence that is accessible to all.’

    The tournament will effectively assist the maligned SABC the chance to regain credibility by catering to the needs of the country’s traditional and non-traditional cricket fans.

    ‘The SABC treasures the good relationship that we have with CSA, which enables the two parties to enter into this groundbreaking partnership,’ added SABC group CEO Madoda Maxakwe.

    ‘It is a perfect deal, as it fits into the SABC’s business strategy of increasing audiences and revenue, delivering compelling and entertaining content and diversifying revenue streams. The deal is, therefore, one that is mutually beneficial both to the SABC and CSA.’

    The competition follows the postponement and eventual cancellation of the T20 Global League – and will be played in November and December. It will be screened live on SABC 3. Radio 2000 and Umhlobo Wenene FM, too, will broadcast matches live.

    The announcement of teams, fixtures and venues are anticipated in October.

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    Jonhenry Wilson