Cricket South Africa has announced the appointment of Chicago-based sports data leader Stats Perform as their exclusive official data partner.
The agreement will have Stats Perform accumulate, analyse and deliver high-speed data and ball-by-ball information for all international and domestic events.
Such data will be provided to all forms of media and betting operators to enhance insights and statistics, which could lead to greater engagement for all parties involved with CSA competitions and events.
The American company has a significant track record of working with some of the biggest sports operational teams and organisations in the world with Paris Saint-Germain, the New England Patriots, All Blacks and Golden State Warriors all benefiting from its data.
CSA acting CEO Jacques Faul says the partnership with Stats Perform is set to be a groundbreaking initiative for cricket in the country.
‘CSA has a massive vision to make cricket a truly national sport of winners: one that sees the pursuance of excellence on the field and to enjoy the support of all South Africans,’ Faul commented.
‘To achieve our goal, we need a comprehensive and premier data provider with a proven track record in global cricket competitions. With an impressive breadth of distribution into sportsbooks, global media and broadcast, as well as an extraordinary pedigree for collecting deep, accurate and fast data, Stats Perform is the perfect partner for us.
‘They will help us improve on-field performances through thorough data and data analysis software, commercialise our properties and engage with fans at home and all over the world. We are excited to work with them to grow the sport we love.’
We are pleased to announce that @OfficialCSA has appointed Stats Perform as their exclusive official data partner for international and domestic competitions.
— Stats Perform (@StatsPerform) July 7, 2020
Having been involved with international cricket for some time now, Stats Perform chief rights officer Alex Rice also believes their involvement will greatly benefit all local franchises, while the Proteas coaching staff will now have access to unprecedented data and video analysis.
‘We are thrilled to provide extensive media, betting and team performance coverage for all of the premier Cricket South Africa matches,’ Rice said.
‘We look forward to ensuring that the CSA coaching team get invaluable data and video insights, and maximising significant opportunities for global engagement. Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.’