• CSA extends New Balance sponsorship contract

    Cricket South Africa (CSA) and New Balance have announced a contract extension of the sportswear company, serving as the official apparel and footwear supplier to CSA, for an additional five years.

    The agreement grants New Balance exclusive rights as the official apparel supplier of Team Kit and products to CSA, its teams, staff and players, as well as serving as CSA’s official merchandising partner. The contract runs from 2019 to 2023.

    ‘It gives me great pleasure to announce that New Balance will be our official apparel and footwear supplier for a further five years,’ commented CSA chief executive Thabang Moroe. ‘It is confirmation that a significant global brand continues to have every confidence in our administration, our governance and our players for another considerable period of time.

    ‘New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.

    ‘Their individual sponsorships include our own Dale Steyn, Temba Bavuma, Dave Miller, Wiaan Mulder, Vernon Philander, Imran Tahir, Chris Morris, and Junior Dala. I am sure these players would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in their successes. Comfort at the crease is a key ingredient for any successful international cricketer. The demands that Dale’s particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.

    ‘A key element of our new deal with New Balance is the greater contribution they will make to cricket development, and specifically to our fast-growing Community Hubs and Regional Performance Centre programmes.

    ‘New Balance is a perfect fit for our World No 2-ranked Test team and we look forward to a continuation of our fruitful and happy relationship over the next five years,’ concluded Moroe.

    Photo: Ryan Pierse/Cricket Australia/Getty Images

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