The channel generated more than 21.5 million views, an increase of 186%. Watch time rose by 188%, while impressions climbed by 193%.
New subscribers increased by 199%, nearly tripling the channel’s following. Live streaming hours also grew by more than 36%.
CSA’s youth, domestic and women’s cricket content all attracted increased interest. The SA U19 inbound tour recorded 10.3 million views and growth of 1,815%.
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Most viewers watched on their phones, with mobile accounting for 85% of the audience.
The numbers cap a record-breaking season for CSA’s YouTube channel, driven by live matches, highlights and behind-the-scenes content.
A record-breaking digital season for the CSA YouTube channel. 📺🏏
From unforgettable match highlights and behind-the-scenes features to milestone moments, you’ve made this our biggest season yet. 🙌
Thank you for watching, subscribing, and being part of the journey. Here’s to… pic.twitter.com/exUrXs5i8d
— Proteas Men (@ProteasMenCSA) July 22, 2026
Photo: Floris van Schouwenburg/Gallo Images
