CSA announced on Wednesday a broadcast partnership with Sony Pictures Networks India (SPN) for the first-ever season of the MSL T20 in India & the sub-continent.
The announcement was made by CSA along with Global Sports Commerce (GSC), the Commercial Right Holder of Mzansi Super League T20 (MSL T20),
SPN’s sports channels SONY SIX, SONY TEN 2 and SONY ESPN will telecast MSL T20 matches, including the play-off and the grand finale on 16 December 2018.
Season one of the MSL T20 will also be available on GSC’s partner OTT Platform, Cricket Gateway, on the app and website www.cricketgateway.com.
The sports channels of SPN – one of India’s premium sports destination – holds the broadcast rights of international cricket in various countries such as Australia, South Africa, England, and the West Indies.
‘We are more than excited to have concluded this partnership with SPN, who will be bringing 28 matches live throughout India and the sub-continent,’ said Thabang Moroe, CSA’s CEO. ‘Our goal has always been to showcase the MSL tournament and our South African culture throughout the world, and this is the perfect platform to do that.’
‘SPN is heavily invested in expanding its cricket portfolio and growing its sports offerings. We are pleased to announce that we are the official broadcasters of the inaugural edition of the MSL T20 franchise cricket tournament,’ said SPN’s Chief Revenue Officer and Head (Sports Business) Rajesh Kaul. ‘T20 cricket is an appealing fast-paced format and viewers can look forward to some great cricketing action from marquee players from around the world.’
Commenting on the association, the CEO of GSC M.S. Muralidharan said ‘we are delighted to have SPN, one of India’s biggest broadcasters collaborate with us. With its wide market reach in India and the sub-continent, this association will ensure that all the Indian-based South African-cricket fans will enjoy this league which I’m sure will make history of a kind.’
ITW Consulting – the leading global sports management company through GSC – has acquired on-ground rights and sponsorships while Innovate production FZE has bagged the global Broadcast Production from CSA for the MSL T20, and will be the official International Commercial and Broadcast partner for the next five years.
Photo: Cricket South Africa