On Thursday, Cricket South Africa (CSA) welcomed Global Sports Commerce (GSC) as its official international commercial and broadcast partner for the Mzansi Super League T20 for the next five years.
‘It gives me great pleasure to welcome GSC on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time,’ said CSA chief executive Thabang Moroe of the agreement that runs from 2018 to 2022.
‘As their name indicates, GSC have a global sporting presence as a major player in the organisation of sporting events around the world and already have considerable experience of South African sport through their investment in Megapro and Megaview.
‘They will assist us both financially and with expertise,’ concluded Moroe.
‘GSC is delighted to be associated with the Mzansi Super League T20 promoted by Cricket South Africa,’ commented MS Muralidharan, CEO of GSC. ‘We see this as a milestone sports asset for Africa as the sole and exclusive international commercial partner across television, digital and event sponsorship.
‘The GSC family, including its South Africa-based affiliates, Megapro and Megaview, will bring into the event its global technology expertise with cutting-edge technologies in television/content production, event presentation and immersive fan experience.
‘GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,’ concluded Muralidharan.