• Proteas team up with anime giants

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    Crunchyroll, a global leader in anime, will be an associate team sponsor for the Proteas’ tour of India.

    Crunchyroll’s logo will appear on the back of the Proteas’ playing shirts across all formats – Tests, ODIs and T20Is – marking a major expansion of the brand’s global sports presence and its first move onto one of cricket’s biggest international stages.

    “CSA takes pride in welcoming Crunchyroll as the official team sponsor for the upcoming India series,” said CSA CEO Pholetsi Moseki.

    “With anime becoming one of the world’s most dominant entertainment forces, soon to have over a billion viewers, we see this partnership as a celebration of shared values and a drive to connect with global audiences.”

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    Simon Borchardt