The IPL’s business value has been estimated at $18.5-billion (R329-billion) with reigning champions the Royal Challengers Bengaluru its wealthiest franchise.

This is according to a report by an investment bank.

The world’s richest cricket tournament has been a top revenue earner for the BCCI and in 2020 was estimated to generate more than $11-billion a year for the Indian economy.

According to US investment bank Houlihan Lokey, which has valued several sports franchises around the world, the brand value of the 10-team T20 franchise tournament has seen a sharp rise of 13.8% to $3.9-billion over the past year.

RCB, who along with star player Virat Kohli won their first IPL title this year, have overtaken five-time winners the Chennai Super Kings and Mumbai Indians to achieve a brand value of $269-million (R4.7-billion).

Mumbai is second with $242-million, followed by Chennai at $235-million.

The Houlihan Lokey report called the IPL “a global phenomenon” that has become more than just a cricket league.

“The IPL continues to set benchmarks in sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors,” Harsh Talikoti from Houlihan Lokey, said in a statement.

“The league’s ability to attract global investors and sponsors reflects its status as a premier sports property with enduring appeal.”

Bengaluru beat the Punjab Kings for the title at the world’s biggest cricket stadium in Ahmedabad in June to conclude the 18th edition of the league.

The report said the 2025 final had more than 678 million views on the official streaming platform JioHotstar, surpassing the India-Pakistan clash during the Champions Trophy in February this year.

© Agence France-Presse