The Proteas, fans and sponsors raised R600 000 for PinkDrive at the recent Pink Day ODI at the Wanderers.
It was a game in which AB de Villiers broke the world record for fastest century in an ODI, with 100 off 31 balls and the most sixes in an ODI (16).
Pink is obviously a good colour for the Proteas as they have never lost in pink. Castle Lager backed up their support of the team with donations for every run, four and six, donating R163 100. De Villiers’ contribution alone added up to R112 900 with his 149 runs, nine 4s, 16 6s, two of which went into the Momentum Family Area at R10 000 a time from Momentum.
Momentum also added to the donations with R34 000 from big hits to the boundary, on to billboards and sixes into the Momentum Family Area. Bidvest also came on board with R49 000 for every ball touching the boundary ropes.
But it was also the fans in the stadium and around the country that showed their support for breast cancer awareness and Pink Day with donations of over R200 000 from close to 11 000 SMSes sent (R20 per SMS) and R48 000 collected from donations and memorabilia sales at the stadium on the day.
With a grand total of R544 920 raised on match day, Momentum topped up the difference to take the amount up to the final total of R600 000.
De Villiers said: ‘It was an absolute privilege for the Proteas to be part of the most successful Pink Day to date. I’ve said before that this is a day on the cricket calendar that we all look forward to participating in and this year’s day was special for many reasons.’